10-Point Legal Marketing Checklist

Define Your Unique Value Proposition (UVP) — What sets your practice apart?

Audit Your Online Presence — Website, Google Business Profile, social media

Develop a Content Strategy — Blog posts, case studies, educational resources

Optimize for Local SEO — Keywords, citations, local backlinks

Build Your Email List — Lead magnets, newsletters, nurture sequences

Create a Social Media Calendar — Consistent posting across platforms

Implement Client Testimonials & Reviews — Build trust and credibility

Set Up Conversion Tracking — Google Analytics, form submissions, calls

Develop a Referral Program — Incentivize existing clients to refer

Measure & Iterate — Monthly reviews, A/B testing, continuous improvement